Crafter’s Online Business Playbook | Passive Income for Creatives, Online Shop Owners (Etsy, Ravelry, etc.), Earn From Home

WHAT IF you didn’t have to choose between doing what you love and earning what you need?

ARE YOU spending countless hours creating, posting, and promoting your business—yet still not meeting your income goals?

DO YOU DREAM of time and financial freedom, but feel trapped in a cycle of striving hard and overwhelm?

Each episode offers real-world strategies for creative entrepreneurs looking to build a sustainable income—without sacrificing passion. Practical systems, expert insights, personal growth, and how to have passive profit. We explore smart moves for small business, including how a secondary low-pressure income stream can give your creative business the breathing room it needs to thrive. It's time for harmony between work and life, get out of survival mode, increase your income, reduce financial stress, and build the lifestyle you’ve been longing for.  

I’m Veronica—wife and adoptive mom, ex-corporate leader, and lifelong photographer, maker, and handicrafter. When I turned my craft into a business, I found myself underpaid, constantly stressed about marketing, and feeling like my passion was declining quickly.

Then I discovered a second income stream—one that runs efficiently in the background, offers financial stability, and frees up time to create again. That changed everything!  Today, I help other creatives design a business that brings both peace and profit—without the pressure.

If you’re craving more ease, breathing room, and joy while still earning wellWELCOME. Let’s build a business you don’t need to escape from. I’m so glad you’re here.  Get to know more here:

✅ Learn more about my Extra Income-Stream Information: https://go.vekija.info/podcast

📩 Email me: support@vekija.info

 🎬 Youtube: @vekija-info

📲 Facebook & Instagram:  vekija & co  |   #vekija_and_co 

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Episodes

Tuesday Sep 09, 2025

We can’t actually manage time - it keeps moving no matter what we do. But what we can do is steward it. Stewardship means caring for our time, being intentional with it, and choosing how we spend it. It's about how shifting from time management to time stewardship helps to focus on what really matters. We'll share powerful stories from people in our business who, despite crazy schedules, found pockets of time to build online businesses that completely changed their lives. If you’ve ever said, “I don’t have time,” this one’s for you!________________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and I'll connect with you after.
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Monday Sep 01, 2025

Everyone talks about work-life balance, but let’s be real — it rarely works out that way. Some days are all work, some days are all life, and balance feels impossible. That’s why I’ve learned to focus on harmony instead — building a rhythm that actually supports my lifestyle. In this episode, I’m sharing 7 adjustments I made to create more work-life harmony. These changes made life more harmonious, peaceful, and sustainable. If you’ve been chasing balance and always coming up short, this episode will give you practical, real-life ideas to create harmony in your own business and life.________________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me on social (FB, IG+ LI) or visit the information site to get immediate access to the introductory summary info about the business.
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Monday Aug 25, 2025

How about an effective exercise to clarify which direction your business could go?
In this episode, I share how to clarify your business idea using my MI-MAP (My Identity Map) exercise to connect your strengths, struggles, experiences, and wins to explore what your (possible) business can be built around.
We’ll talk about how to avoid distractions that hinder you and keep you tempted to start something new before you even got going with the project you had already started, and why consistent daily steps matter more than quick wins.
You’ll also learn how adding a proven income stream can create stability while you grow your bigger vision. Wrapping it up, I’ll guide you through a quick journaling exercise to turn your insights into a clear one-sentence business idea. Remember — you don’t have to have it all figured out, you just need to take the next step!_______________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Monday Aug 18, 2025

Feeling stuck or overwhelmed in your business? In this episode, we walk through a 6-𝙎𝙩𝙚𝙥 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝘼𝙪𝙙𝙞𝙩 to help you see what’s working, what’s not, and where to focus next. You’ll learn how to:1 - evaluate if your business still fits your strengths2 - clarify your audience3 - refresh your offers4 - improve your visibility5 - track your money and6 - simplify your systems.
With quick fixes you can start today. This reboot framework will help you clear the clutter, regain clarity, and take confident steps toward growth - AND build new momentum into your business today.__________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.
Discover your conative strengths: visit https://www.kolbe.com/kolbe-a-index/There is a children's assessment too! 
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

Monday Aug 11, 2025

Belief isn’t just “nice to have” in business—it’s the foundation that holds everything together.
In this episode of Crafter’s Online Business Playbook, we’re diving into how faith, mindset, and daily habits shape your success as an entrepreneur. From shifting out of the employee mindset to creating routines that reinforce your confidence, you’ll learn how to protect your peace, grow your resilience, and keep showing up for your vision—no matter what.
_____________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

Thursday Aug 07, 2025

Is your mindset helping you build the business and life you truly want—or holding you back?
In this episode, we explore 6 core mindset shifts that every entrepreneur needs to grow a business that’s not just profitable—but peaceful and fulfilling too.
This isn’t another productivity talk. It’s about uncovering your natural gifts, recognizing excuses, building momentum even after failure, and learning how to say no… so you can say YES to what matters most.
You’ll hear personal experiences, real lessons from hard seasons, and encouragement to design a life and business that align with your faith, purpose, and priorities.
_____________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

Friday Aug 01, 2025

Is your passion still fueling you—or draining you? In this very first episode, I’m sharing my personal story of how I turned burnout, financial pressure, and creative fatigue into a business that finally supports me, more than I thought it could, and what I love to do.
Whether you’re a knitter, maker, Etsy or Ravelry shop owner, or blogger with big dreams and limited time, this episode is for you. I’ll take you behind the scenes of my journey from corporate stress and underpaid creative work to building a second income stream that brought peace, purpose, and freedom back into my days.
This isn’t a get-rich-quick story. It’s about building something steady, simple, sustainable and long-lasting - and aligned with your life.
If you’ve been feeling stuck, tired, or wondering if your handmade or creative business is sustainable long-term—this is your invitation to rethink what’s possible.
In this episode:
My journey from corporate manager to creative mentor
Why my photography & craft businesses became unsustainable
The moment I knew something had to change
How I found a second income stream that gave me my time, peace, and purpose back
Encouragement if you’re feeling like your passion is costing more than it gives
_____________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

Friday Aug 01, 2025

Whether you’re a creative maker, Etsy or Ravelry shop owner, blogger or have an online shop or business with big dreams and limited time, this podcast is for you. My journey went from corporate stress and underpaid creative work to building a second income stream that brought peace, purpose, and freedom back into my days - creating space to peacefully work on my passion projects without stress or time pressure.
This isn’t a get-rich-quick story. It’s about building something steady, simple, and legacy-building and long-lasting, which is aligned with your life.
If you’ve been feeling stuck, tired, or wondering if your handmade or creative business is sustainable long-term, this is your invitation to rethink what’s possible.
In this podcast, we speak about:
Small creative business systems that help make your life easier, more peaceful, and streamlined 
What role mindset and faith play in success
Options for additional income that work on automation 
and a whole lot more that will make having an online business easier.
_____________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me or visit the information site to get immediate access to the introductory summary info about the business.
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

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