Crafter’s Online Business Playbook | Passive Income for Creatives, Online Shop Owners (Etsy, Ravelry, etc.), Earn From Home

WHAT IF you didn’t have to choose between doing what you love and earning what you need?

ARE YOU spending countless hours creating, posting, and promoting your business—yet still not meeting your income goals?

DO YOU DREAM of time and financial freedom, but feel trapped in a cycle of striving hard and overwhelm?

Each episode offers real-world strategies for creative entrepreneurs looking to build a sustainable income—without sacrificing passion. Practical systems, expert insights, personal growth, and how to have passive profit. We explore smart moves for small business, including how a secondary low-pressure income stream can give your creative business the breathing room it needs to thrive. It's time for harmony between work and life, get out of survival mode, increase your income, reduce financial stress, and build the lifestyle you’ve been longing for.  

I’m Veronica—wife and adoptive mom, ex-corporate leader, and lifelong photographer, maker, and handicrafter. When I turned my craft into a business, I found myself underpaid, constantly stressed about marketing, and feeling like my passion was declining quickly.

Then I discovered a second income stream—one that runs efficiently in the background, offers financial stability, and frees up time to create again. That changed everything!  Today, I help other creatives design a business that brings both peace and profit—without the pressure.

If you’re craving more ease, breathing room, and joy while still earning wellWELCOME. Let’s build a business you don’t need to escape from. I’m so glad you’re here.  Get to know more here:

✅ Learn more about my Extra Income-Stream Information: https://go.vekija.info/podcast

📩 Email me: support@vekija.info

 🎬 Youtube: @vekija-info

📲 Facebook & Instagram:  vekija & co  |   #vekija_and_co 

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Episodes

Thursday Nov 27, 2025

You’re putting in effort… but if feels like nothing’s really happening?It's like you’re posting, learning, trying — and still wondering, “Is this even working?”
Today’s episode is your gentle reminder that yes — it (most probably) is.
Inside this short and encouraging episode, we walk through 7 subtle but powerful signs that your business is growing… even if the results aren’t loud yet.From mindset shifts and tiny wins, to showing up again after a pause — these are the things that quietly build a long-term, sustainable online business.
If you’re in a slow season, a messy middle, or just in need of a reset — this one’s for you.You’ll leave feeling lighter, grounded, and more confident in the path you're already on.
✨ In this episode:• Why tiny wins matter more than you think• Why inconsistency doesn’t mean failure• What “returning again” actually builds in you• How to spot progress even when the numbers are quiet
🎧 Listen in, take a breath, and remember — you’re doing better than you think!Don’t forget to message me one small win from your week — I’d love to celebrate with you! 
🔗 Links & Resources:
💡Learn more about the passive income - online business I now run alongside my knitwear brand as my main income stream. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect on: 🙋🏼‍♀️🌐 Facebook: @vekija_and_co  / Instagram: @vekija_and_co  🌐 LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI) 
📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?☑️ Hit follow so you never miss a weekly episode➡️ Enjoying the show? Share it with a creative friend who could use a business breakthrough🖊️ Leave a review on Apple Podcasts (or anywhere else!) to help others find us too 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both! 
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Thursday Nov 20, 2025

Marketing doesn’t have to be loud, exhausting, or overwhelming.Today’s episode is all about quiet marketing — the gentle, sustainable strategies that keep working in the background while you live your life.
Inside, you’ll learn:
Why Pinterest is your silent long-term traffic engine
How SEO turns your content into evergreen discoverable assets
The magic of automated emails
How to create evergreen social content you can rotate
How genuine relationship marketing builds trust that lasts
If you’re tired of pressure, algorithms, or “being everywhere,” this episode will feel like a breath of fresh air. Quiet marketing works — even when you’re offline.
🔗 Links & Resources:
💡Learn more about the passive income - online business I now run alongside my knitwear brand as my main income stream. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect me on: 🙋🏼‍♀️🌐 Facebook: @vekija_and_co  / Instagram: @vekija_and_co  🌐 LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI) 
📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?☑️ Hit follow so you never miss a weekly episode➡️ Enjoying the show? Share it with a creative friend who could use a business breakthrough🖊️ Leave a review on Apple Podcasts (or anywhere else!) to help others find us too 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both! 
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Thursday Nov 13, 2025

Feeling overwhelmed by your online business?In today’s episode, we’re breaking down five simple systems that make your business run smoother, calmer, and much more efficiently — without complicated software or long planning sessions.  Inside this episode, you’ll learn:
How to build a “future-you” content folder
The 15-minute weekly routine that brings instant clarity
Automation tips so you stop repeating the same tasks
How weekly theme blocks give structure (without pressure)
How to identify your 20% high-return tasks
These systems are simple… but powerful.They’ll help you save time, stay consistent, and create more space for the things you actually enjoy — your craft, your life, and your business goals.
🔗 Links & Resources:
💡Learn more about the passive income - online business I now run alongside my knitwear brand as my main income stream. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect me on: 🙋🏼‍♀️🌐 Facebook: @vekija_and_co  / Instagram: @vekija_and_co  🌐 LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI) 
📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?☑️ Hit follow so you never miss a weekly episode➡️ Enjoying the show? Share it with a creative friend who could use a business breakthrough🖊️ Leave a review on Apple Podcasts (or anywhere else!) to help others find us too 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both! 
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Thursday Nov 06, 2025

Ever feel stuck in that messy middle — the space between starting something exciting and actually seeing results? It's all too familiar. In this episode, we're talking about how to stay consistent when life gets complicated, how faith can steady you in the waiting, and why small steps count more than you think. Because you’re not failing, you’re forming.  
🎯 Why consistency doesn’t mean perfection
🧘🏼‍♀️ How to stay faithful and grounded when life feels overwhelming
✅ Practical habits for showing up, even when it’s messy
🪶 How the waiting seasons can prepare you for what’s next
🔗 Links & Resources:
💡Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect me on: 🙋🏼‍♀️🌐 Facebook: @vekija_and_co  / Instagram: @vekija_and_co  🌐 LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI) 
📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?☑️ Hit follow so you never miss a weekly episode➡️ Share it with a creative friend who could use a business breakthrough🖊️ Leave a review on Apple Podcasts (or anywhere else!) to help others find us too 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both!
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Friday Oct 31, 2025

Have you ever caught yourself saying, “I could never do that”? Maybe it’s learning a new skill, starting a business, or putting yourself out there.
You’ll hear about:💡 Why “I can’t” is rarely true and how to reframe it, with empowering questions🔥 The connection between passion and endurance (and how to keep going when excitement fades)🌱 How faith and visualization help you grow into your purpose💬 Why it’s time to redefine success and expand your comfort zone
You already have what you need to begin now; it’s time to put a demand on your potential.  
🔗 Links & Resources:
💡Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
🙋🏼‍♀️ Connect with me on: Facebook: @vekija_and_co  / Instagram: @vekija_and_co  LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI) 
📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?☑️ Hit follow so you never miss a weekly episode➡️ Share it with a creative friend who could use a business breakthrough🖊️ Leave a review on Apple Podcasts (or anywhere else!) to help others find us too 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both!
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Thursday Oct 23, 2025

Numbers don’t lie... but they can liberate you!If tracking stats feels boring or overwhelming, this episode will change your mind. 💡
Veronica shares how understanding just a few simple metrics: money, marketing, and time, can help you make smarter business decisions, reduce stress, and actually grow your creative business more effectively. Whether you sell on Etsy, Ravelry, Shopify, or run your own online venture, you’ll learn how to track what matters (and skip what doesn’t).
✨ Practical, simple, and made for creatives who’d rather be crafting than calculating.
🎧 Tune in to Creative Business Analytics 101 and start making your numbers work for you, not against you.
Link to Metrics Template request FORM - to request your freebie!
________________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can connect after. I'm here to help!
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts (or anywhere else!) to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Thursday Oct 16, 2025

Ever wondered how creative entrepreneurs manage to juggle multiple businesses — and still have time to live?
In this episode, Veronica sits down with Lyra, a fellow business partner and creative entrepreneur who’s found the perfect blend of hands-on business, parallel to a second stream with automated flow.
From running a Shopify store and printing t-shirts for clubs and churches, to building an automated online business that works quietly in the background — her story is a beautiful example of how passion and smart systems can work together.
We talk about:
✨ How she first got started in business and what life looked like before taking the leap
🎨 The creative spark behind her side hustle and what she enjoys most
⚙️ What drew her to the automated business model — and the surprise of how passive it can be
💖 How the second income stream with the automated business changed her time freedom, family life, and ability to give backHer story reminds us that you don’t have to pick just one thing — and that automation isn’t about doing less, it’s about freeing up time for what matters most.
________________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️ 
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can  connect after. I'm here to help!
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts (or anywhere else!) to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 
 

Thursday Oct 09, 2025

Still buzzing from the online business conference in Germany!In this mini-episode, I share 3 areas that can shift everything: keep learning, share what you know, and show up - even when you don’t feel ready. Growth happens when you do. 🌱  Online business growth, Entrepreneurship mindset, Female entrepreneurs
________________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can connect after. I'm here to help!
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts (or anywhere else!) to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Wednesday Sep 24, 2025

What if your love for handmade goods could spark a community event that sellers and shoppers talk about long after the doors close?
In this episode, I take you behind the scenes of my own journey organizing unique “sell-out-of-a-suitcase” style craft markets where creativity, community, and even cinnamon rolls all came together.
You’ll learn:
How to crunch the numbers so your market is profitable and affordable for sellers.
Why location and atmosphere matter more than you think (and how to get both right).
Smart marketing strategies to attract both vendors and visitors.
Special touches that turn a craft fair into a memorable experience — from pop-up cafés to raffles and kids’ corners.
Extra value you can add for sellers, both for serving and for profit. 
Whether you’re a crafter dreaming of hosting your own market or just curious how these creative gatherings come to life, this episode is packed with inspiration and practical tips.
🎧 Tune in now and get ready to bring your own market vision to life!
________________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can  connect after. I'm here to help!
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

Tuesday Sep 16, 2025

What if feeling like a fraud was actually proof you’re on the right track?  I don't know about you, but I have definitely felt it.  Like any moment, someone’s going to “find you out”? That’s imposter syndrome — and it’s way more common than you think.
In this episode, I share how imposter syndrome has shown up in my own journey (from airline offices to photography studios to online business), and why I’ve come to see it not as a weakness, but as proof of growth. If you’ve ever felt like you don’t belong, you'll see yourself in this episode.
________________________🔗 Links & Resources:
Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ➡️ https://go.vekija.info/podcast ⬅️
Connect with me on:
Facebook: @vekija_and_co  / Instagram: @vekija_and_co
LinkedIn: Veronica Kiefer-Jarneberg
Want to chat? Message me on social (FB, IG, and LI) or visit the information site to get immediate access to the introductory summary info about the business, and we can  connect after. I'm happy to help!
_________________________📣 Subscribe & Share:
If this episode encouraged you, would you do me a favor?
Hit follow so you never miss a weekly episode
Share it with a creative friend who could use a business breakthrough
Leave a review on Apple Podcasts to help others find us, too! 🙏🏼
You don’t have to choose between your creativity and your income. Let’s design a business that supports both.
🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace. 

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